Friday, 27 April 2012


The Interview

At last the long awaited interview with one of our favourite suppliers Louise Collins of the amazing Alice Collins. I hope you will agree that it was worth waiting for.

Louise, what is your connection with Norfolk?

My husband Dean, of BB Adams Direct is a Norfolk Boy and although my business which is based in Leeds takes me all over the country I try to get home as often as I can.

Where did the inspiration for the brand name ALICE COLLINS come from?

It is my daughter's name and both celebrate their 24th birthday this year.

How would you describe the Alice Collins brand?

It is where Country Meets Fashion. A range of individual practical clothing that concentrates on design detail.

So who do you think that the Alice Collins Woman is?

The Alice Collins Woman has a busy but fairly casual lifestyle. She loves colour and wants a garment that is of good quality and fit. She is influenced, but not dictated to, by changing trends - wanting stylish but practical clothes.

What is it that makes this seasons collection so special?

It is a striking collection of tops in a combination of block colours and stripes from this seasons colour palettes - dusky blues and pinks, navy & white and the lovely jelly red, aqua and green. We are very proud of the lovely button and embroidery details on placketts & cuffs.

What are you wearing from it?

The 42 knots sweatshirt shown on the right. It is incredibly comfortable to wear and a very flattering cut. The Navy and White colour scheme makes it smart but casual and it will look just as good Crabbing in Cromer as it will at The Houghton Horse Trials where I hope to catch up with The Artichoke Girls in May.

....So What can we look forward to inWinter 2012?

A wealth of textured knitwear, tweed jackets with great button detail that can be teamed with quirqy shirts and The 42 Knots Club Range -  classic tops with a twist in navy and cream - great for daughters, mothers and grannies alike.

Louise and her team love to hear from their customers

If you have any suggestions, comments or requests please make them on this blog or contact Louise directly at

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