At last the long awaited interview with one of our favourite suppliers Louise Collins of the amazing Alice Collins. I hope you will agree that it was worth waiting for.
Louise, what is your connection with Norfolk?
My husband Dean, of BB Adams Direct is a Norfolk Boy and although my business which is based in Leeds takes me all over the country I try to get home as often as I can.
Where did the inspiration for the brand name ALICE COLLINS come from?
It is my daughter's name and both celebrate their 24th birthday this year.
How would you describe the Alice Collins brand?
It is where Country Meets Fashion. A range of individual practical clothing that concentrates on design detail.
So who do you think that the Alice Collins Woman is?
The Alice Collins Woman has a busy but fairly casual lifestyle. She loves colour and wants a garment that is of good quality and fit. She is influenced, but not dictated to, by changing trends - wanting stylish but practical clothes.
What is it that makes this seasons collection so special?
It is a striking collection of tops in a combination of block colours and stripes from this seasons colour palettes - dusky blues and pinks, navy & white and the lovely jelly red, aqua and green. We are very proud of the lovely button and embroidery details on placketts & cuffs.